MOVE is an organisation that aims to present honest and real scientific evidence regarding electronic cigarettes and vaping. Their aim is simply to “generate an ethical debate about the importance of these devices as harm reduction tools and their potential to save lives.”


Move - Medical Organisations supporting Vaping & Electronic cigarettes logo


MOVE is an acronym for “Medical Organisations supporting Vaping & Electronic cigarettes”. They focus on ecigs, stating that “unfortunately, currently available smoking cessation medications have limited efficacy and acceptability for the majority of smokers”.


The organisation is supported by over 350 leading scientists, doctors, research professionals and public health authorities. One example is Kellie Forbes, a registered Nurse Bscn and author of the report “Vaping, The Truth”. In her interview with MOVE, she said:


“My opinion on vaping is solely based on my research on THR studies, surveys & articles. The MOVE statement concurs with my opinion on every point. We as healthcare professionals have an ethical responsibility to remain current in credible evidence to provide an informed opinion on matters of health to our communities. I believe that MOVE is adhering to that responsibility”


Those that smoke traditional cigarettes, do it for addictive chemical – nicotine. However, they die from the 4000+ chemicals produced when tobacco is burned. Not only do Public Health England believe that electronic cigarettes are significantly less harmful than e-cigarettes, but MOVE cites other research and studies that come to the same conclusion. One example being Konstantinos E. Farsalinos in his research paper: “Safety evaluation and risk assessment of electronic cigarettes as tobacco cigarette substitutes: a systematic review”. An abstract from the review states:


“Currently available evidence indicates that electronic cigarettes are by far a less harmful alternative to smoking and significant health benefits are expected in smokers who switch from tobacco to electronic cigarettes.”


With all of the misinformation in the media, MOVE members are constantly debunking media statements and journalist reports within hours with the help of leading scientific experts. Members of MOVE simply look at the ethical and scientific ways of harm reduction via the use of electronic cigarettes without bias. They aim to give you real, scientific research and studies that show how electronic cigarettes can be an effective smoking cessation and potentially save millions of lives.


British research suggesting “99% of people who use e-cigs regularly are current or former smokers. They’re using them to replace actual tobacco cigarettes”.  Public Health England state that e-cigarettes are “around 95% less harmful than smoking” so this evidence, coupled with all of the unbiased, scientific research found on the M.O.V.E website does show that making the “move” to e-cigarettes could save millions of lives.